Wild Swim Bike Run Ltd (WSBR) is committed to respecting and protecting your privacy.

This statement describes how WSBR collects and uses personal information about people who engage with our businesses and/or visit our websites. The terms of this statement may change, so please check it from time to time. This policy was updated in April 2021 in line with changes in law regarding Data Protection & GDPR.

If you have any queries about this privacy statement, please contact the Data Protection Officer at Wild Swim Bike Run Ltd, Unit 8 Broadway Court Miles Street, Bath, BA2 4HX or email


  • General privacy information
  • Your privacy while using our websites

1. General privacy information

WSBR is a group made up of 3 organisations;

The parent company; Wild Swim Bike Run Ltd

A subsidiary companies; Bath Outdoors and Bath Ebike Hire.

All personal data is collected and processed in accordance with UK legislation, including the Data Protection Act and Privacy and Electronic Communication Regulations.

To help you understand how this legislation protects you, good information and advice is available on the Information Commissioner’s Office website.

Our commitment to your data

We primarily collect data in relation to the contract or relationship we have with individual Clients, retail or corporate, particularly when it’s necessary to support their enquiries about our services & products. In all areas of our work, we are committed to protecting your personal information, being open about what information we hold, ensuring that we only gather information as necessary and retaining it only for as long as we need.

The policy applies to how WSBR – and any of its subsidiaries – collects and uses personal information you provide to us and that we collect, whether online, via phone, email, in letters or in any other correspondence or from third parties.

What information do we collect and how do we use it?

WSBR collects information in the following ways:

Information from third parties: We receive information about you from third parties and from the public domain. This may include information such as your name, postal address, email address, phone number, your geographic location, credit/debit card details, national insurance details. We, like all companies, are able to confirm what browser you are using, IP address and computer operating systems that are being used and this information may be used to improve the services we offer. We do not buy, sell or swap data with third parties.

Information you give us: – when you sign up for a service, engage with our social media, register for an event or otherwise provide us with personal information. When you register, we’ll ask for personal information, like your name, email address and telephone number to store with your account.

Information we get from your use of our website and digital services: We collect information about the services you use and how you use them, like when you watch a video on YouTube, visit our websites or view and interact with our content. This helps us to understand your interests in our company, products & services, information to tailor our resources to your needs.

2 Sensitive personal data

Data Protection law and the GDPR recognises that certain categories of personal information are more sensitive. This is known as sensitive personal data and covers health information, race, religious beliefs and political opinions. We would only ever need to collect health information & religious beliefs, so we can provide effective emergency first aid & information to the Emergency Services should you require them during using one of our services or participating in one of our events.

3 Website users

When you use our website, we collect data about the services and features you use and how you use them, including how you interact with its content and any advertisements.

When you provide your personal details when filling out a registration, making a donation, communicating with us or signing up for or receiving a service on our website, we will collect this data and store it in your record so as to fulfil your request, answer your enquiries and keep a record of our correspondence with you.

Our website uses cookies. Cookies are files which are sent to the computer or device through which you access this website, and they collect small amounts of data. They are used to store information about such computer or device and your preferences so that our website doesn’t have to keep asking you for them. We use cookies on WSBR (and subsidiaries) website as follows:

  • To allow us to collect statistical and performance data about how the website is used. We may collect geolocation data about your geographic location, the mobile device that is used and to confirm what browser you are using, and computer operating systems that are being used. This data doesn’t contain any identifiable information about people. We use this data to improve the functionality of our website and ensure you have a good experience when browsing it.
  • Facebook, Twitter, Instagram and LinkedIn pixel cookies are used to collect data about which sections of the website are accessed by people who are registered users of these social media services. These service providers collect this data, which then allows WSBR to reach new audiences. WSBR only has access to aggregated data from these companies, not identifiable personal information.

When you use social media

When you view information published by WSBR using social media hosted across various platforms, we will collect and receive information that provides aggregate data relating to items such as video views, demographics and location data. Sources of this data may include:

  • YouTube
  • Instagram
  • Facebook
  • Twitter
  • LinkedIn

Identifiable personal information about people who access these platforms is collected in order to allow WSBR to reach and market new audiences.

Your choices

From January 2018 WSBR will ask its customers/clients to “opt-in” for marketing communication by email and / or to opt-out of postal communications. 

  • Marketing does not just mean offering things for sale, but also includes news and information about:
  • our community aims 
  • our environmental aims
  • charities we support.

This means that you have a choice about whether or not you wish to keep hearing from us. You can change your marketing preferences at any time by contacting us at Admin Office, WSBR Ltd, Unit 8 Broadway Court, Miles Street, Bath, BA2 4HX, email

Use of Credit and Debit card information

Financial transactions relating to our website and services are handled by our payment services providers, such as Sumup, Paypal etc. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.

How you can access and update your information?

The accuracy of your information is important to us and you have the right to ask for a copy of the information we hold about you (for which we may charge a small fee) and to have any inaccuracies in your information corrected. Admin Office, WSBR Ltd, Unit 8 Broadway Court, Miles Street, Bath, BA2 4HX, email

How do we protect personal information?

We take appropriate measures to ensure that the personal information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary for the purposes for which it is used.

Will we disclose the information we collect to outside parties?

In order to carry out some of the activities listed in ‘How do we use this information?’, we may pass your information to our service providers, agents and associated organisations. An example of this use would be the mailing service that we use to deliver our postal newsletter. When we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure.

We will not sell or rent your information, including web browsing activity (see our Cookie Policy) to third parties and will not share your information with third parties for marketing purposes.

When you are using our secure online payment pages, your purchase is processed by a third party payment processor, who specialises in the secure online capture and processing of credit/debit card transactions. If you have any questions regarding secure transactions, please contact the payment processor.

We may also need to disclose your information if required by law (for example to government bodies and law enforcement agencies) or if we have your permission to do so. We may transfer your personal information to a third party as part of a sale of some or all of our business and assets to any third party or as part of any business restructuring or reorganisation.


Our websites may include links to websites run by other organisations/companies. WSBR is not responsible for the privacy practices of these other websites so you should read their privacy policies carefully.

  1. Your privacy while using our websites

How do we collect information?

We obtain personal information from you when you enquire about our products, services & activities. We also gather general information about the use of our websites, such as which pages users visit most often and which services, events or facilities are of most interest. We may also track which pages users visit when they click on links in WSBR emails. We may use this information to personalise the way our websites are presented when users visit them, to make improvements to our websites and to ensure we provide the best service for users. We only use aggregated or anonymous information which does not identify individual visitors to our websites.

Do we use cookies?

Please refer to our cookie policy for details of how we use cookies and the type of cookies served through our web sites.